Summa Blog

Four Ways Executives Can Embrace Shifts in Power to Engage Customers

Posted by Skip Shelly

Mar 30, 2015 11:00:48 AM

Increasingly demanding customers with always-on enterprise strength computing capabilities are forcing companies to contend with changes in the structure of their relationships with customers. Companies that embrace the change will fare better than companies that accept it grudgingly. This change is so profound that some CEOs even think that companies that deny the power shift to customers will be marginalized or fail. Angela Ahrendts, in her position as CEO of Burberry, moved the company to become fully digital and social. This directly opened every level of the company and product process to the customer through social channels. She stated at the time, “if you don't do that, I don't know what your business model is in five years".

Scary stuff.

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Topics: strategy, Customer Engagement

What's New In IBM MobileFirst V7.0?

Posted by Jorge Balderas

Mar 25, 2015 12:10:09 AM

Summa recently attended IBM InterConnect in Vegas and learned about exciting features of the new release of IBM MobileFirst Platform Foundation v7.0. This release was originally announced on Feb 17, 2015 and became available for electronic download on March 20, 2015. Here is a summary of new features worth paying attention to. 

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Topics: Mobile Development, mobile applications, Mobile First, hybrid, IBM, IBM Interconnect 2015

What’s New in IBM Integration Bus V10.0?

Posted by Chris Wastchak

Mar 23, 2015 10:29:05 PM

Prior to the InterConnect 2015 conference, IBM announced IBM Integration Bus V10.0.  This is the second product release of IBM Integration Bus (succeeds IIB V9.0), and it is the 10th version of what was previously IBM WebSphere Message Broker, one of IBM's flagship integration products.  The announced release date is March 27th, 2015.

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Topics: Process Integration, MQTT, IBM Integration Bus, REST, cloud, IBM, MQ, Integration Bus, IPaaS, Swagger, IBM Interconnect 2015

The Customer Engagement Iceberg

Posted by Rick Kotermanski

Mar 12, 2015 2:05:00 PM

I expect that most who work inside of companies and organizations of all types will agree that when customers interact with their organization, what they experience is just the tip of an iceberg with a lot more going on beneath the waterline. What lies beneath includes organizational structure (marketing, sales, service, IT and others), a variety of internal and external business processes and a wide and growing variety of technologies all used to support and delight (or neglect or cause misery to) their customers. Your customers don’t value, don’t know, don’t want to know, and don’t need to know how things work beneath the waterline.

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Topics: Customer Engagement

Insecure Direct Object Reference: Is your ASP.NET App Data Secure?

Posted by Max McCarty

Mar 11, 2015 6:13:00 PM

As an aerospace engineer at X94, your boss has asked you to retrieve the technical drawings on a particular patent from building 2.  Unfortunately, access to the building requires you to produce proof that you have access to the building which you promptly do in the form of a badge to security.  Once on the 13th floor, access to the Architects and Engineer drawings library requires verification by their biometrics system that you are who you claim to be.  Finally at your destination, you provide the librarian an alpha-numeric code which means nothing to you, but in the right hands, can be converted to the actual index of where to find the technical drawings you have come for.

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Topics: security, OWASP, ASPNET, Web Development

Ever Wonder What Happened to Your Azure Website Connection String?

Posted by Max McCarty

Feb 25, 2015 9:35:48 PM

The Curious Case of the Missing Azure Connection String

You’re new to Azure and you’re working on deploying your shiny new web application to Azure’s Website service. But you’re storing your web application in a public repository like GitHubBitBucket or CodePlex.  Currently, through any number of possible techniques, you have managed to keep your connection strings out of public view by not checking it in.   Now you’re trying to figure out how to continue committing to your repository and deploy to Azure without having to commit your connection string just so Azure Websites can be aware of it.  Sound familiar?

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Topics: security, azure, Web Development

Preventing XSS in ASP.NET Made Easy

Posted by Max McCarty

Feb 20, 2015 1:59:00 PM

“Our web applications can trust the motives of its users and the information they provide”

                                                       - No One Ever


Is your web application serving up static data, pages that never change and don't accept any user input implicitly or explicitly?

If yes, we're done here. This post isn't for you.

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Topics: security, ASPNET, XSS, Cross-Site scripting

Four Reasons Why Agile Organizations Are Better Equipped To Engage Customers

Posted by Russ Musolf

Feb 12, 2015 4:20:00 PM

Agile practices help organizations create an adaptive, ongoing consumer-focused approach that continually allows organizations to engage consumers, gain insight from those engagements, and take action to provide increased value to the consumer and build brand loyalty in the process. Agile practices promote an empirical, adaptive approach that supports an iterative cycle of Input to Insight to Action and that process helps agile organizations create an ongoing, self-improving process for attracting, selling to, and servicing their consumers.

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Topics: Customer Engagement

Four Imperatives of Enterprise Customer Engagement

Posted by Adam Menzies

Feb 11, 2015 1:09:00 PM

It can be a full-time-job just keeping up with the buzzwords du jour in the digital world of ubiquitous media and messaging, let alone trying to actually understand the real meaning behind those phrases and making them work. We see digital engagement technologies appear and follow a path not unlike the technology hype cycle itself, and before we have a chance to gain a deeper understanding they are passe. Some recent examples:

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Topics: Customer Engagement

Are Your Customers Leaving Because You Are Not Engaging Them On Their Terms?

Posted by Brian Zorman

Feb 5, 2015 5:07:00 PM

Forrester Research refers to the present time as the "age of the customer."  Today’s customers are highly demanding and possess the tools and ability to switch companies and brands at a moments notice. They reward companies that are aware of their context, location, history, and intent and engage them effortlessly across a variety of devices. On the other hand, the customer is unforgiving by abandoning companies and brands for reasons ranging from poor experience, to unintuitive interfaces, to slow performing apps—even boredom can drive increasingly impatient customers away. Acquiring the lifetime customer is a challenge, but not an impossibility.

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Topics: Mobile, Customer Engagement

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